I’m Miha Neagu
I’m Miha Neagu
I'm a UX Writer & Copywriter from Bucharest, working at the intersection of culture, emotion, and usability.
I'm a UX Writer & Copywriter from Bucharest, working at the intersection of culture, emotion, and usability.
What I do
UX Writing & Content Design
Microcopy, onboarding flows, error states, and in-product language that reduces friction and keeps your brand voice consistent where it matters most.
Brand Voice & Campaigns
Tone of voice systems, messaging frameworks, and campaign copy across ATL/BTL, social, digital, and OOH - built to work across teams and channels.
Brand Voice & Campaigns
Tone of voice systems, messaging frameworks, and campaign copy across ATL/BTL, social, digital, and OOH - built to work across teams and channels.
Brand Voice & Campaigns
Tone of voice systems, messaging frameworks, and campaign copy across ATL/BTL, social, digital, and OOH - built to work across teams and channels.
Editorial & Audio
Newsletters, PR materials, scripts, curatorial texts, and narrative content. Writing that structures complex ideas into formats people actually read and remember.
Editorial & Audio
Newsletters, PR materials, scripts, curatorial texts, and narrative content. Writing that structures complex ideas into formats people actually read and remember.
Editorial & Audio
Newsletters, PR materials, scripts, curatorial texts, and narrative content. Writing that structures complex ideas into formats people actually read and remember.
Cultural & Market Adaptation
Localisation, cultural translation, and market-specific messaging for brands entering new contexts - in English or Romanian.
Cultural & Market Adaptation
Localisation, cultural translation, and market-specific messaging for brands entering new contexts - in English or Romanian.
Cultural & Market Adaptation
Localisation, cultural translation, and market-specific messaging for brands entering new contexts - in English or Romanian.
My experiences
I've worked across agencies, festivals, and cultural organisations, always at the place where language meets structure.
2024 – Present
Project manager, BTL - Livada Advertising
Numbers, content and UX for Summer Well Festival and Sneakers & Co.
2024 – Present
Project manager, BTL - Livada Advertising
Numbers, content and UX for Summer Well Festival and Sneakers & Co.
2023 - 2024
Senior Account Executive — DDB & The Glitch Shop
Managed creative projects for BRD, Ciucaș, Radio ZU, Veolia, Climate Change Summit, and others. Translated strategy into briefs, copy direction, and client-facing materials.
2023 - 2024
Senior Account Executive — DDB & The Glitch Shop
Managed creative projects for BRD, Ciucaș, Radio ZU, Veolia, Climate Change Summit, and others. Translated strategy into briefs, copy direction, and client-facing materials.
2022 – Present
Freelance Copywriter
Campaigns, brand voice, newsletters, radio scripts, editorial writing, PR materials, and curatorial texts for automotive, lifestyle, and cultural clients.
2022 – Present
Freelance Copywriter
Campaigns, brand voice, newsletters, radio scripts, editorial writing, PR materials, and curatorial texts for automotive, lifestyle, and cultural clients.
2015 – 2020
HR & Recruitment - ING Tech, Fitbit, Accenture
Trilingual environment (English, Romanian, German). Developed communication, stakeholder management, and structured thinking under pressure.
2015 – 2020
HR & Recruitment - ING Tech, Fitbit, Accenture
Trilingual environment (English, Romanian, German). Developed communication, stakeholder management, and structured thinking under pressure.
"Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."
Victor Doca
Software Engineer at Google
"Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."
Anna Aroș
Replika Educational Theatre Center
"Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."
Victor Doca
Software Engineer at Google
"Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."
Anna Aroș
Replika Educational Theatre Center
"Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."
Victor Doca
Software Engineer at Google
"Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."
Anna Aroș
Replika Educational Theatre Center
What I worked on
How I work
01.
Understand the problem
Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.
02.
Build the framework
Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.
03.
Write and pressure-test
Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.
04.
Refine with feedback
I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.
01.
Understand the problem
Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.
02.
Build the framework
Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.
03.
Write and pressure-test
Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.
04.
Refine with feedback
I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.
01.
Understand the problem
Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.
02.
Build the framework
Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.
03.
Write and pressure-test
Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.
04.
Refine with feedback
I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.
Tools that power my projects:
Figma
Photoshop
Framer
Audacity
Canva
WIX
Ai (Claude&GPT)
Google workspace
Notion