I’m Miha Neagu

I’m Miha Neagu

COPYWRITER + CONTENT DESIGNER

I turn complex ideas into clear, distinctive language, across campaigns, products and editorial.

COPYWRITER + CONTENT DESIGNER

I turn complex ideas into clear, distinctive language, across campaigns, products and editorial.

Selected work

ŠKODA Romania - Newsletter Strategy & Social Content

Two newsletter streams built around distinct reader contexts, communication goals and the Simply Clever brand territory.

Decathlon x Electric Castle - Spec Work

Decathlon turns its Electric Castle presence into the HQ of the campsite community: a place where knowledge, tools and gear move from one camper to another.

eteatru - Redesign

Redesigning discovery and resume-trust for Romania's public radio-theatre archive. Content audit, component system, web UI.

Marcel App concept

Marcel is a reading companion that acts less like a reference tool and more like a well-read friend sitting next to you - one who knows the whole book, but only tells you what you're ready to hear.

Spaima Navigatorilor

My grandfather traveled the world during Communist Romania and was surveilled for it. He left photographs, documents, stories. The state left a file.

This installation and website-booklet hold both, and invites curious minds to join the journey.

My experiences

I've worked across agencies, festivals, and cultural organisations, always at the place where language meets structure.

2024 – Present

Project manager, BTL - Livada Advertising

Numbers, content and UX for Summer Well Festival and Sneakers & Co.

2024 – Present

Project manager, BTL - Livada Advertising

Numbers, content and UX for Summer Well Festival and Sneakers & Co.

2023 - 2024

Senior Account Executive — DDB & The Glitch Shop

2023 - 2024

Senior Account Executive — DDB & The Glitch Shop

2022 – Present

Freelance Copywriter

Campaigns, brand voice, newsletters, radio scripts, editorial writing, PR materials, and curatorial texts for automotive, lifestyle, and cultural clients.

2022 – Present

Freelance Copywriter

Campaigns, brand voice, newsletters, radio scripts, editorial writing, PR materials, and curatorial texts for automotive, lifestyle, and cultural clients.

2015 – 2020

HR & Recruitment - ING Tech, Fitbit, Accenture

Trilingual environment (English, Romanian, German). Developed communication, stakeholder management, and structured thinking under pressure.

2015 – 2020

HR & Recruitment - ING Tech, Fitbit, Accenture

Trilingual environment (English, Romanian, German). Developed communication, stakeholder management, and structured thinking under pressure.

  • "Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."

    Victor Doca

    Software Engineer at Google

  • "Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."

    Anna Aroș

    Replika Educational Theatre Center

  • "Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."

    Victor Doca

    Software Engineer at Google

  • "Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."

    Anna Aroș

    Replika Educational Theatre Center

  • "Besides being great at coordinating teams (even within recruitment processes), Miha is incredibly creative and brings energy and fun to innovation. Warm, friendly, and easy to work with, Miha is a valuable addition to any team and a great long-term collaborator."

    Victor Doca

    Software Engineer at Google

  • "Whether she’s involved in theatre productions or film criticism, Miha brings a rare creative vision and a deep understanding of the cultural world. She instinctively finds the right words, aesthetics, and connections needed to transform an idea into something real and meaningful."

    Anna Aroș

    Replika Educational Theatre Center

How I work

  • 01.

    Understand the problem

    Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.

  • 02.

    Build the framework

    Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.

  • 03.

    Write and pressure-test

    Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.

  • 04.

    Refine with feedback

    I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.

  • 01.

    Understand the problem

    Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.

  • 02.

    Build the framework

    Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.

  • 03.

    Write and pressure-test

    Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.

  • 04.

    Refine with feedback

    I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.

  • 01.

    Understand the problem

    Before writing anything, I map the content challenge: who's reading, where they're reading it, and what needs to happen after they do.

  • 02.

    Build the framework

    Tone of voice, messaging hierarchy, content structure. The scaffolding that makes every execution consistent, whether it's a button label or a campaign headline.

  • 03.

    Write and pressure-test

    Multiple variants per touchpoint, filtered through a simple test: does it work without the context I have? Clear always wins over clever.

  • 04.

    Refine with feedback

    I've sat on the account side. I know how to iterate without losing the idea, and how to explain why a word matters.

Let's work together:

© by Miha N.

© by Miha N.

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